Keep Melbourne Marvellous!

100% marvellous

Don't stop!

Get back your No 1 World's Most Liveable City ranking - start now.

Keep standing for your city, a world success story.

Courageous Melburnians like you are changing the narrative and championing efforts to keep shining a positive light on Melbourne - a city like no other.

We can't be stopped.

βœ” Keep the buzz going

βœ” Keep reigniting the Melb-magic

βœ” Keep fighting to reclaim our No 1 Most Liveable City title.

Unleash your heart and soul, your energy and restlessness, your can-do spirit. Be marvellous, Keep Melbourne Marvellous!

Keep Melbourne Marvellous! primary logo showing the text and a green block representing the Hoddle Grid and hues of Melbourne's parks and gardens.

Did you know?

The Gold Rush in Victoria made Melbourne the world's richest, fastest-growing city in the 1880s - earning us the enduring moniker Marvellous Melbourne.

You need Melbourne, and Melbourne needs you

The best is yet to come.

Don't stop

Keep shining a positive light and kick negativity.

Melbourne needs your TLC to be strong and vibrant, to continue turbo-charging ahead.Β 

Pulling together, we are unbreakable. πŸ’ͺ

Cheer the city you love.

Keep Melbourne Marvellous!

I'm in! This is so Melbourne

It matters that you Keep Melbourne Marvellous!

βœ” Fight negativity.

βœ” Cheer your city.

βœ” Reclaim the community buzz, the Melbourne you love.

βœ” Reignite Melbourne's mojo - support local businesses, community groups, each other.

Go, Team Melbourne.

Celebrate all that makes Melbourne marvellous.Β 

Keep Melbourne Marvellous!

A Melbourne you love, marvellous like never before - together

As the gateway to the state of Victoria, a strong, vibrant and thriving Melbourne is paramount.

We're Melbourne. We're marvellous. Keep Melbourne Marvellous!

It's our Melbourne. I'm in.

βœ” Support local: businesses, grassroots venues, community groups, each other - get behind Keep Melbourne Marvellous!

βœ” Embrace the mojo - from Mitcham to Mooroolbark, Moorabbin to Mulgrave, Melton to Moonee Ponds. Mojo to the max across metro Melbourne.Β 

βœ” Get involved: See how and what you're missing

βœ” Tell us what you think

βœ” Grab your marvellous merch: Webstore β†—

Melburnians like you are pulling together like never before

Support the city that supports you.

Count me in, I love Melbourne!

Get the mojo, the best limited-edition and fab merch offers, and hot tips to Keep Melb Marv!

Is it a bad time to blitz your fave socials?

βœ” Bust a move on TikTok

βœ” Post your marvellous Melbourne selfies on Insta

βœ” Use your influencer cred on LinkedIn

βœ” Email your contacts

βœ” Post with #KeepMelbourneMarvellous

How do I learn more?

Check back for the latest and more ways to Keep Melbourne Marvellous!

The team's working faster than a barista can froth up your special-order latte.

I have a knock-out idea. How to reach the team?

Contact us with feedback and comments.

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No more whoopsies & bathroom injuries.

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No more foot, joint pain, sore knees.

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You had me at Melbourne - T-shirts and more at Keep Melbourne Marvellous Online Store
A woman taking a selfie in a Keep Melbourne Marvellous! T-shirt with the slogan: "Eat, sleep, be marvellous!"
Adorable little twin girls proudly showing their Keep Melbourne Marvellous! T-shirts
A Keep Melbourne Marvellous! sticker on the back of a mobile smart phone
A cool dude with a cool gesture showing his "Melbourne, best city ever" T-shirt.
A cool guy in a baseball cap taking a selfie in a Keep Melbourne Marvellous! T-shirt with the slogan: "I'm with Melbourne".
A Keep Melbourne Marvellous! sticker on a water bottle
A woman with wind in her hair in a Keep Melbourne Marvellous t-shirt saying "I love this city".
A Keep Melbourne Marvellous! bumber sticker on the back of ute
Girl with boxing gloves in a Keep Melb Marvellous T-shirt saying "I must go, Melbourne needs me!"
A woman in a Keep Melb Marv T-shirt with a picture of a hand holding a take-away coffee and the slogan: "Melbourne's official flag."
A woman in a Keep Melbourne Marvellous! T-shirt, with the slogan: "Melbourne, you can sit with us."